Chapter 1: Setting Up Your Online Store

Chapter 2: Product Selection and Inventory Management

Let's be honest, manually going through data is neither practical nor efficient. That's where analytics comes in.

These tools do the heavy lifting for you by automating data collection and presenting it in a way that's easy to understand.

Now, let's explore how you can use these tools.

Google Analytics is a free tool that tells you how well your website is doing by answering these questions about your website:

Who visits your website, and what are their interests, languages, locations, and countries?
How many pages do they view, what links do they click, and what videos do they play?
When do different events occur, and at what specific times?
Where do your visitors come from, and which sources contribute the most and least traffic to your site?

‍

Shopify Analytics is a powerful suite of tools built into Shopify that tracks and analyzes various metrics for running an e-commerce business.

On the Shopify Analytics page, you can:

Review your most recent sales figures and compare them to a previous period
Evaluate how your different sales channels are performing
Keep an eye on your typical order value
Examine where your website visitors are located and how they're finding your site through social media

‍

Now that you have a basic understanding of Google Analytics, look into the key metrics you should track to optimize your website's performance.