Chapter 3: Creating Compelling Product Listings
10 min read time
We haven’t forgotten that we told you, that visual content is the second most important part of helping your conversion rate soar for your e-commerce store.
You need high-quality commercial images and videos for your sales numbers, so let’s get you started.
We are not going to convince you that only a high-end DSLR camera can get you good results.
Instead focus on the camera quality, rather than the device.
If you have a smartphone like a Google Pixel 8 Pro (50 MP Octa PD wide camera, 1.2 μm pixel width, ƒ/1.68 aperture, 82° field of view13, 1/1.31" image sensor size) or iPhone 15 Pro (48MP Main: 24 mm, ƒ/1.78 aperture, second‑generation sensor‑shift optical image stabilization, 100% Focus Pixels) or something similar, it boasts powerful camera lenses and settings, that can help you get the perfect shot.
They may not be as perfect as a 5000$ camera, but they’re pretty close.
In fact here’s a video from Tom Rich comparing a Google Pixel 8 pro vs a professional camera. Check it out:
Google Pixel 8 Pro vs. $5,000 Camera!
You need to shoot your products from multiple angles, to help your shoppers visualize your products from different perspectives. This could include eye level, high and low angles, or even bird eye.
Obviously, it could be much simpler if you use a tripod rather than trying to shoot on your own.
Pro tip: Rotate the product if you want to change angles and not the tripod for the same frame effect. This ensures consistency and reduces image editing after your photoshoot.
If they can envision themselves using your product in different ways, it could lead to more sales. This could be especially helpful in apparel and accessories. Look at this brand Amoshi, for instance — they have shots of the pink shirt from multiple angles, allowing shoppers to imagine how the product would look on them!
Backgrounds: Create photos with different backgrounds, like plain, creative or abstract.
Lifestyle shots: Helps you tell the story of your product. They are multi-purpose and can be used for websites, social media, blogs, emails & more.
Detailed: These images give shoppers close-up shots of product features, like ingredients, unique features, and more.
Group: These shots show products grouped if you’re selling kits or want to show varieties of products.
While product photos are great (and beautiful), videos can be used for better product visualization.
Demo videos: They help show your potential customers how your product works and its value. Focus on your product's key features and benefits in action, using real-world scenarios that resonate with your target audience. Include close-up shots of important details and demonstrate how the product solves specific problems.
Unboxing videos: Capture the entire process authentically, highlighting packaging quality and initial setup to set accurate expectations for customers. Apart from the narration unboxing videos, a number of companies/creators are opting for ASMR ones too!
Customer testimonials: They are powerful trust-builders; and can include product performance and customer service quality. Across all video types, prioritize storytelling to create an emotional connection with shoppers. Use on-screen text or graphics to emphasize key points, especially for viewers watching without sound.
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