Chapter 6: Analyzing and Improving Your Performance
10 min read time
"Without data, you're just another person with an opinion." — W. Edwards Deming
Guessing isn't a strategy. Instead, you need to base your decisions on data.
The best decisions come from data that track your business objectives and update them in real-time.
71% of the companies that saw substantial increases in sales tested their landing pages before making them live. While not every decision can be supported by data, many important decisions can be made. Here A/B testing allows you to:
40+ sales and conversion-boosting Shopify apps. Zero headaches.
