1. Optimizely
Optimizely is an A/B testing platform designed for large businesses with high-traffic websites and complex testing needs.
Key features:
- A/B and Multivariate Testing: Conduct tests to improve how content and design perform.
- Visual Editor: Easily create and change test variations without coding.
- Personalization: Provide tailored experiences to different user groups.
- Omnichannel Experimentation: Improve experiences across websites, mobile apps, and more.
- Server-Side Testing: Experiment with backend changes without affecting site performance.
Pricing:
Pricing is available upon request.
2. VWO
VWO is another platform used for A/B testing offering a variety of features and pricing plans suitable for businesses of all sizes.
Key features:
- Heatmaps & Click Maps: Visualize user behavior to identify areas for improvement.
- Funnel Analysis: Track and optimize user journeys to reduce drop-offs.
- Session Recordings: Replay user sessions to understand behavior and fix issues.
- Targeting & Segmentation: Show specific variations to targeted user groups.
Pricing:
VWO has plans that include a free tier and a free 30-day trial.
