The 8 Best Product Labels Apps for Shopify [2026]
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Every time a shopper scrolls past your best seller without noticing it, you lose the sale, and every time a discount sits unmarked in a grid of full-price products, you lose it again. A product label puts "Best Seller", "New" or "20% Off" right on the product image, and it works since shoppers scan images long before they read titles.
Hundreds of Shopify apps offer labels, and they share the same core features: sale and discount badges, stock-based labels, a template library, product and collection targeting and style settings. What separates them is how those features are split across plans, and how the price scales as you add more labels and products.
We ranked the 8 best product labels apps for Shopify by which plan includes each feature and what that plan costs at your label and product count.
Why Product Labels and Badges Matter for Shopify Stores
We looked at the Vitals Product Labels App, which is installed on 33,647 Shopify stores. Across the 3,218 stores running it on September 27, 2026:
- 4,740 labels were live on storefronts, marking 19,728 products
- About 52% of those labels were best-seller, selling-fast or trending labels, more than any other kind
- About 96% of labels showed on the home page, collection pages and product page at once
- 822 stores added 927 new labels between August 27 and September 26, 2026
- The average store ran about 1.5 labels across 6 products
Install: Vitals Product Labels App
What to Look for in a Product Badge App
Every product labels app puts a short message on your product images, so the details decide how well it works on your store. Check for these eight things:
- Product and collection targeting puts each label only on the products it's true for.
- Stock and price rules add or remove labels automatically as inventory and prices change.
- Automatic discount badges show shoppers the exact saving on sale products.
- Scheduling starts and ends a label with your sale, so nothing stays up after a promotion.
- A template library gives you a ready-made label for every season and sale.
- Placement on collection pages and the home page catches shoppers before they open a product.
- Style settings match each label to your theme's colors, shapes and fonts.
- Translations show every label in the shopper's own language.
Then check the plan limits. Several free plans cap you at 1 to 5 labels or 20 to 50 products, so what you pay depends on how many labels and products you mark as much as on the features.
Read: The 7 Best Countdown Timer Apps for Shopify in 2026
The 8 Best Shopify Product Label Apps in 2026
Here's how the eight apps compare on rating, price and what each one is best for.
1. Vitals
Best for: Shopify stores that want a product labels app plus 40+ conversion apps in a single install
Rating: 4.9 (2,951 reviews) | Price: From $29.99/mo | Free trial: 7 days
Vitals is one of the most widely used product labels apps on Shopify, installed on 33,647 stores. It puts a short label like "Best Seller" or "Selling fast" on the product image, so shoppers see what's worth a look before they open the page.
Labels sit on the first image, secondary images or both, on the home page, collection pages and product page. It pairs with Stock Scarcity to show real inventory counts, Countdown Timer to put an end date on a sale, and Trust Seals and Badges to reassure shoppers near the add to cart button.
Vitals is also the only all-in-one app that offers product labels plus 40+ conversion apps (product reviews, bundles, wishlist, pop-ups) in a single $29.99/mo subscription.
Key Features
- Custom text labels (Best Seller, Selling fast, New, 20% Off)
- Rectangle or circle shapes
- Style settings (colors, text, size, opacity, corner radius)
- Labels for single products, several products or whole collections
- Placement on the first image, secondary images or both
- Display on the home page, collection pages and product page
- Loads from the same single Vitals script as every other app
- 40+ other apps included (Stock Scarcity, Countdown Timer, Trust Seals and Badges), plus Vitals MCP for Claude and ChatGPT
- 24/7 support
Pros
- Best-seller labels that guide new visitors (e.g., Little Dresser puts a "Trending" badge on the 10 pieces that move fastest, so a first-time visitor sees what other parents are buying)
- Labels across a whole catalogue (e.g., FreeShippingAllOrders flags best sellers and new arrivals on the image, in the grid and on the product page across its catalogue)
- Product labels, stock scarcity, countdown timers and trust badges on one plan
- Built for Shopify
- 4.9 rating from 2,951 reviews
Cons
- No free plan, with every app at $29.99/month
- Free trial runs 7 days
- Usage fees start after about $1,000/month in Vitals-attributed sales (from $10/month)
Pricing
Read: The 7 Best Sticky Add to Cart Apps for Shopify in 2026
2. TA AI
Best for: AI-generated labels translated by visitor location, free
Rating: 4.9 (1,407 reviews) | Price: $0/mo | Free trial: None
TA AI Product Labels & Badges creates labels with an AI generator or from 12,000+ templates. It's designed for stores that sell across languages and want every label translated automatically.
Key Features
- AI label generator
- 12,000+ templates (sale, discount, sold-out and trust badges)
- AI translation by visitor IP and data variables
- Targeting by product, variant, collection, tag or stock
- Label and Badge Groups that combine several labels in one display
- Custom text, colors, backgrounds, animations and tooltips
- 24/7 support
Pros
- Free plan available
- AI generation and translation with no paid plan listed
- Variant and stock targeting included
- Built for Shopify
- 4.9 rating from 1,407 reviews
Cons
- Label and product limits not listed on the App Store listing
- No paid tier listed for custom design requests
Pricing
3. DECO
Best for: Automatic discount badges and banner bars for sale campaigns
Rating: 5.0 (1,696 reviews) | Price: $0–39/mo | Free trial: 3 days
DECO Product Labels & Badges calculates the discount on sale products and shows it as a badge. It's designed for retail and B2B stores that run frequent discount campaigns.
Key Features
- AI label generator
- Templates for low stock, BOGO, new in and discount badges
- Automatic discount calculation for sale products
- Percentage, fixed amount, new price or discount code badges
- Conditions by variant, collection and discount
- Countdown banners and trust badges
- 50+ integrations (e.g., Judge.me, BOGOS)
- Label performance tracking
Pros
- Free plan available
- Unlimited banner bars and trust badges on the free plan
- Annual billing option (15% off)
- Built for Shopify
- 5.0 rating from 1,696 reviews
Cons
- Free plan covers 4 labels on 20 products
- Advanced conditions and scheduling start at $19/month
- Label priority and unlimited groups start at $39/month
- Shopify Plus stores pay $20/month more on each paid plan
Pricing
4. Sami AI
Best for: Variant and inventory-status labels under $15 a month
Rating: 4.9 (1,243 reviews) | Price: $0–14.90/mo | Free trial: 7 days
Sami AI Product Labels & Badge generates or edits labels with AI and shows them by rule. It's designed for stores that want labels to follow stock, price, vendor or a schedule.
Key Features
- AI-generated and AI-edited labels
- Image upload and a library of up to 10,000+ label images
- Rules by product, collection, tag, variant, inventory, vendor, type or price
- Scheduled visibility for a set period
- Labels for sale products
- Country visibility restrictions
- Multi-language labels
- Trust badges
Pros
- Free plan available
- Unlimited trust badge creation on every plan
- Annual billing option (17% off)
- Built for Shopify
- 4.9 rating from 1,243 reviews
Cons
- Free plan covers 5 active labels on 50 products
- Collection and tag targeting start at $9.90/month
- AI labels, variant labels and multi-language start at $14.90/month
Pricing
5. Lably
Best for: Unlimited products on a free plan with one label rule
Rating: 5.0 (661 reviews) | Price: $0–19.99/mo | Free trial: 7 days
Product Labels & Badges—Lably shows labels by rules such as stock status and discount range. It's designed for stores that run seasonal campaigns from a library of holiday labels.
Key Features
- Label library (Halloween, BFCM, Christmas)
- Image upload
- Display on product, collection and search pages
- Conditions by stock status and discount range
- Dynamic text, discounts and prices
- Animations and multilingual text and images
- Campaign scheduling
- Multi-label groups
Pros
- Free plan available
- Unlimited products and display conditions on the free plan
- 24/7 chat, email and phone support on paid plans
- Built for Shopify
- 5.0 rating from 661 reviews
Cons
- Free plan covers 1 label rule and 1 badge rule
- Scheduling and translations start at $7.99/month
- Unlimited rules start at $19.99/month
Pricing
6. Labeler
Best for: Countdown timer labels and AI stickers
Rating: 4.7 (141 reviews) | Price: $0–15.99/mo | Free trial: 7 days
Labeler: Product Labels Badges adds labels, AI stickers and countdown timers to products across your store. It's designed for stores that want urgency on the label itself during a sale.
Key Features
- 1,000+ sticker library
- AI sticker generation (up to 100 a month on Advanced)
- Countdown timer labels
- Rules by tag, collection, variant, inventory, vendor, type or price
- Discount, announcement and trust badges
- Badge scheduling
- Country restrictions
- Built-in CSS editor
Pros
- Free plan available
- No product limit on the free plan
- Annual billing option (18% off)
- Built for Shopify
- 4.7 rating from 141 reviews
Cons
- Free plan covers 4 labels with limited rules
- Scheduling and collection rules start at $5.99/month
- Countdown timer labels start at $15.99/month
Pricing
7. GSC
Best for: Labels, payment icons and chat buttons in one free widget
Rating: 4.9 (41 reviews) | Price: $0/mo | Free trial: None
GSC Product Labels & Badges combines product labels with trust badges, payment icons and buttons. It's designed for stores that want several small trust elements from one app.
Key Features
- Product labels (sale, low stock, new arrivals, best sellers, free shipping)
- Trust badges (guarantee, security, shipping)
- Payment icons for secure checkout
- Chat buttons (WhatsApp, Telegram, Messenger)
- Shop buttons (Amazon, eBay, Etsy)
- Coupon boxes
- Everything combined in one widget
Pros
- Free plan available
- Chat and marketplace buttons included
- Built for Shopify
- 4.9 rating from 41 reviews
Cons
- Label and product limits not listed on the App Store listing
- No targeting rules listed on the App Store listing
Pricing
8. Fordeer
Best for: Customer and country targeting at a low price
Rating: 4.7 (104 reviews) | Price: $0–14.99/mo | Free trial: 3 days
Fordeer: Product Labels&Badges shows labels by rules such as price range, stock status and publish date. It's designed for stores that want separate labels for each customer segment.
Key Features
- Badge library (sales, bestsellers, Black Friday, Christmas)
- Rules by date, price, inventory, collection, tag or variant
- Labels for specific customers, such as logged-in shoppers
- Geo-targeting
- Product metafields in text labels
- Display on the home page, collection pages and product page
- Real-time preview
Pros
- Free plan available
- Free theme compatibility fixes on every plan
- Lowest paid starting price in this list
- Built for Shopify
- 4.7 rating from 104 reviews
Cons
- Free plan covers 2 labels and 1 price badge
- Collection, tag and customer targeting start at $9.99/month
- Variant labels and metafields start at $14.99/month
Pricing
Read: The 12 Best Shopify Volume Discount Apps in 2026
Conclusion
Product labels are one of the simplest ways to point shoppers at the products you most want to sell on a Shopify store. The right app makes labels easy to add, and the right labels make them worth reading.
- If you want product labels alongside stock scarcity, countdown timers and trust badges on one subscription, choose Vitals Product Labels App.
- If you want AI-generated labels translated by visitor location at no cost, choose TA AI Product Labels & Badges.
- If you run discount campaigns and want the sale badge to show the saving for you, choose DECO Product Labels & Badges on its Starter plan at $9/month.
- If you need labels on specific variants for under $15, choose Sami AI Product Labels & Badge on its DIAMOND plan at $14.90/month.
- If a single label rule covers your whole catalogue, choose Product Labels & Badges—Lably on its free plan.
- If you want a countdown timer inside the label itself, choose Labeler: Product Labels Badges on its Advanced plan at $15.99/month.
- If you want payment icons and a WhatsApp button from the same free app, choose GSC Product Labels & Badges.
- If you want different labels for logged-in customers, choose Fordeer: Product Labels&Badges on its Professional plan at $9.99/month.
Install: Vitals Product Labels App
FAQs
1. What is the best product labels app for Shopify?
Vitals Product Labels App is the best product labels app for Shopify for most stores. Labels come with Stock Scarcity, Countdown Timer and 40+ other tools on one $29.99 plan. Free options like TA AI Product Labels & Badges suit stores that only need labels.
2. What does a product labels app do?
A product labels app puts a short message such as "Best Seller", "New" or "20% Off" on your product images. The best ones add targeting by product or collection, automatic discount badges and scheduling, so each label shows only where and when it's true.
3. Can a product labels app show labels on collection pages and the home page?
Not all of them. Product Labels & Badges—Lably shows labels on product, collection and search pages, and Fordeer: Product Labels&Badges displays them on the home page, collection pages and product pages. Vitals shows labels on the home page, collection pages and product page.
4. Can I schedule product labels for a sale?
Yes, and it matters. A scheduled label starts and ends with your sale, so shoppers never see a discount badge after the price goes back up.
5. What's the difference between product labels and product badges?
Product labels sit on the product image and describe the product, such as "New" or "Best Seller". Product badges usually sit near the price or add to cart button and build trust, such as a guarantee or secure checkout icon. The best apps do both.