TL;DR
This guide ranks the 7 best wishlist apps for Shopify stores in 2026, scored on features, price, setup, support, and overall value. You'll find a comparison table, a breakdown of each app, and a short guide to picking the right one for your store.
The top pick is Vitals. It saves products at the product or variant level, supports guest wishlists, and sends abandoned-wishlist and price-drop emails, and it bundles those wishlist tools with 40+ other conversion apps under a single subscription for $29.99/month.
If you only ever want a wishlist and nothing else, Wishlist by Square is free and worth a look. But most merchants who add a wishlist soon want reviews, upsells, and back-in-stock alerts too, and buying those as separate apps costs more than Vitals and slows your store down. Vitals gives you a wishlist plus everything else for one price.
Want to compare your options first? Keep reading.
Why do Shopify stores need a wishlist app?
A wishlist captures buying intent that would otherwise walk out the door. Shoppers who aren't ready to buy can save what they love and come back, instead of forgetting your store the moment they close the tab.
Think about how you browse online. You find something you want, but it's not the right moment, so you mean to come back and then forget where you saw it. A wishlist solves that, holding the product for the shopper and reminding them later when it drops in price or runs low on stock. Every saved item is a future sale waiting for the right nudge.
A wishlist app captures and reactivates that intent for you. A good one does five things for your store:
- Captures intent from shoppers who aren't ready to buy yet.
- Reduces cart abandonment by letting shoppers save items for later.
- Recovers sales through price-drop and back-in-stock reminders.
- Reveals demand by showing which products get saved most.
- Brings shoppers back with automated wishlist reminder emails.
Shopify doesn't offer a native wishlist, so a third-party app is the only practical way to add one. Your real choice is which app, and whether you want a tool that only saves products or one that also handles the rest of your conversion stack.
That's why a good wishlist app matters, and why we ranked the best ones below. Here's how we did it.
How we ranked these apps
We judged every app on this list against five criteria, in this order:
- Features. What the app saves (product or variant level), guest support, sharing, alerts, and anything beyond the wishlist itself.
- Price. The starting cost, what's included at each tier, and how pricing scales as your store grows.
- Setup. How quickly you can add the wishlist to your store and theme.
- Support. The help available when something breaks, from documentation to live support.
- Overall value. What you actually get for what you pay, including whether the app covers more than the wishlist or leaves you adding (and paying for) others.
Vitals tops the list because it scores on all five at once: a full wishlist, plus 40+ other conversion apps, for one price, with one support team.
At a glance: 7 best Shopify wishlist apps
7 best Shopify wishlist apps in 2026
1. Vitals: Reviews, Bundles & 40+
Shopify App Store rating: 4.9 stars (2,578 reviews)
Best for: Stores that want a full wishlist plus 40+ conversion apps under a single subscription.
Vitals is the best wishlist app for Shopify, trusted by 30,000+ Shopify stores with 2,500+ five-star reviews on the Shopify App Store. Its Wishlist saves products at the product level or by variant, supports guest wishlists that migrate to a customer's account on login, and syncs across devices for logged-in shoppers. You can place the wishlist as a heart icon on product cards, a button in the header, or below the add-to-cart button, with a customizable wishlist page.
The wishlist also sends its own abandoned-wishlist and price-drop emails through the built-in Email Marketing app inside the app, so you don't need Klaviyo or a separate email app to recover saved-item sales.
A wishlist is also just the start. Vitals consolidates 40+ apps into one subscription, including Product Reviews, Upsells, Product Bundles, Visitor Replays, and Trust Badges, all from one dashboard and one billing line. Because everything runs on one install, wishlist activity ties into your session replays, reviews, and upsell offers in one system, so you can see not just what a shopper saved but how they behaved around it, something no standalone wishlist app can connect.
Key features
- Product-level and variant-level wishlist saves.
- Guest wishlists that migrate to the account on login, with cross-device sync.
- Flexible icon placement: product cards, header, and product page.
- Built-in abandoned-wishlist and price-drop emails, no separate tool needed.
- Wishlist analytics tied to session recordings, plus a top-products dashboard.
- 40+ conversion apps including Product Reviews, Upsells, and Bundles.
Pricing
Why do Shopify brands choose Vitals?
The cost comparison settles it for most merchants. A wishlist, reviews app, upsell app, and visitor replay app would run around $100/month across four standalone tools, four dashboards, and four support queues to chase when something breaks. Vitals gives you those tools and 35+ more for $29.99/month, on a single lightweight script that keeps your store fast. For a store already using two other Vitals features, the wishlist is effectively free at the margin.
2. Wishlist by Square
Shopify App Store rating: 5.0 stars (78 reviews)
Best for: Stores that want a free, no-account wishlist.
Wishlist by Square is a wishlist app that adds a customizable save button near add-to-cart and saves items automatically, without requiring customers to create an account. Shoppers manage saved items and add them to cart from the wishlist page, and you can track top saved products, wishlist value, and shopper activity to gauge buying intent.
Wishlist by Square is free on a single plan, which makes it the obvious starting point for a store that wants a working wishlist at no cost. It supports 15 languages and flexible design settings, and stays focused on the wishlist itself rather than wider conversion tools.
Key features
- One-click wishlist button placed near add-to-cart.
- Works without customer accounts, saving items automatically.
- Add to cart directly from the wishlist page.
- Insights on saved products, wishlist value, and shopper interest.
Pricing
3. Swym Wishlist Plus
Shopify App Store rating: 4.7 stars (1,423 reviews)
Best for: Stores that want wishlists across email, SMS, and POS.
Swym Wishlist Plus is a wishlist app that lets shoppers save favorites across every touchpoint and integrates with leading email and SMS services for price-drop and restock alerts. It supports anonymous wishlists, multiple lists per shopper, sharing via email, SMS, and social, and gives sales staff access to customer wishlists through Shopify POS.
Swym starts at $29.99/month for 3,000 wishlist actions, scaling by volume, with Meta retargeting and integrations like Klaviyo and Attentive on higher tiers. The marketing integrations and POS access make it a strong fit for stores that run wishlists across channels.
Key features
- Save favorites across product, collection, and account touchpoints.
- Automated email and SMS reminders for restock and price drops.
- Share wishlists via email, SMS, social, or direct link.
- Shopify POS access to customer wishlists.
Pricing
4. Swish
Shopify App Store rating: 5.0 stars (289 reviews)
Best for: Stores that want a wishlist with free setup and customization.
Swish, formerly Wishlist King, is a wishlist app that lets shoppers save products throughout their journey and integrates with all themes to match a store's design. It includes advanced analytics and wishlist curation, plus Klaviyo, GA4, and Meta integrations out of the box, with a free setup and customization service on every plan.
Swish starts at $19/month for Basic Shopify plan stores, with all features and unlimited wishlists at every tier, priced by your Shopify plan. The free white-glove setup is its distinguishing feature, handling theme integration for you rather than leaving it to your team.
Key features
- Save products throughout the shopping journey.
- Advanced analytics and wishlist curation.
- Klaviyo, GA4, and Meta integrations out of the box.
- Free setup and customization service on all plans.
Pricing
5. Hulk AI Wishlist & Favorites
Shopify App Store rating: 4.7 stars (132 reviews)
Best for: Stores that want wishlists with AI product recommendations.
Hulk AI Wishlist is a wishlist app that lets shoppers save favorites, create multiple wishlists or gift registries, and share them, with AI product recommendations on a custom wishlist page to track buying intent. It supports B2B and B2C workflows, guest wishlist access, and automated reminder emails for price drops and restocks.
Hulk starts at $9.90/month for 5,000 wishlist items, scaling by volume, with POS support and API access on higher tiers. The AI recommendations and trending-product dashboard are its distinguishing features, surfacing what shoppers are saving most.
Key features
- Multiple wishlists, gift registries, and guest access.
- AI product recommendations on the wishlist page.
- Price-drop, low-stock, and back-in-stock alerts.
- Klaviyo, GA4, Meta, and Shopify Flow integrations.
Pricing
6. XB Wishlist
Shopify App Store rating: 4.8 stars (50 reviews)
Best for: Stores that want variant-level saves and wishlist analytics.
XB Wishlist is a wishlist app that lets shoppers save products from product cards, product pages, and a dedicated wishlist page, with guest wishlists, save-for-later, sharing, multiple lists, and variant-level saves. It re-engages shoppers with price-drop, back-in-stock, and low-stock emails through System Mail, SMTP, Klaviyo, or Shopify Flow.
XB Wishlist starts at $11.95/month for the Basic plan, with POS integration and product recommendations on Pro. Its wishlist analytics, tracking top products, cart actions, and checkout data, are a distinguishing feature for stores that want to act on saved-item data.
Key features
- Save from product cards, product pages, and the wishlist page.
- Guest wishlists, save-for-later, and variant-level saves.
- Price-drop, back-in-stock, and low-stock alerts.
- Wishlist analytics on top products, cart actions, and checkout.
Pricing
7. Flits Wishlist
Shopify App Store rating: 5.0 stars (5 reviews)
Best for: Stores that want variant-level wishlisting with back-in-stock alerts.
Flits Wishlist is a wishlist app built around variant-level saves and back-in-stock recovery. Shoppers save the exact size, color, or variant they want, and the app automatically alerts them when wishlisted items return to stock. It includes built-in Notify Me, deep analytics, Klaviyo sync, and a choice between guest wishlists or login-required saves.
Flits starts at $14/month for 1,000 wishlist actions, scaling by volume, with email marketing alerts included at each tier. The variant-level wishlisting paired with automatic back-in-stock alerts is its distinguishing feature, though with 5 reviews it has the smallest track record on this list.
Key features
- Variant-level wishlisting for exact size or color.
- Automatic back-in-stock alerts via built-in Notify Me.
- Klaviyo sync for targeted campaigns.
- Guest or login-required wishlists with detailed analytics.
Pricing
Which one should you pick?
The right app depends on what you're trying to do. Here's a quick way to decide:
- If you want a wishlist for free, Wishlist by Square is free on a single plan and works without customer accounts.
- If you want a wishlist plus everything else your store needs to convert, choose Vitals. You get a full wishlist plus 40+ conversion apps (reviews, upsells, bundles, visitor replays, and more) for $29.99/month, in one fast app with one support team. Wishlist activity even ties into your replays and reviews, and most stores that start with a wishlist end up needing those other tools anyway.
Final thoughts
Every app on this list runs a wishlist well, and if a wishlist is the only thing you'll ever need, any of them will do the job, with Wishlist by Square covering the basics for free.
But if you want a wishlist plus 40+ other conversion apps under one subscription, Vitals is the best all-in-one Shopify app. You get a full wishlist app with built-in abandonment and price-drop emails, plus reviews, upsells, bundles, and visitor replays for $29.99/month, in one fast app with one support team. Most stores that start with a wishlist end up needing those other tools anyway, and buying them separately costs more, adds more dashboards, and slows your store with multiple scripts.
If you want a wishlist app today and room to grow tomorrow without rebuilding your app stack, try Vitals free.
FAQ
1. What is the best wishlist app for Shopify in 2026?
Vitals is the best wishlist app for Shopify in 2026 because it delivers a full wishlist (product and variant saves, guest wishlists, and built-in price-drop and abandonment emails) plus 40+ other conversion apps under a single subscription for $29.99/month. If you want a wishlist only for free, Wishlist by Square is worth a look.
2. Is there a free Shopify wishlist app?
Yes. Wishlist by Square is free on a single plan and works without customer accounts. Most other apps on this list start with low monthly fees as your wishlist volume grows.
3. Do wishlists need a customer login?
Not always. Many apps, including Vitals, support guest wishlists that save items without a login, then migrate them to the customer's account when they sign in, so you capture intent from first-time visitors too.
4. Can a wishlist app send back-in-stock or price-drop alerts?
Yes. Most apps on this list send price-drop and back-in-stock emails. Vitals includes abandoned-wishlist and price-drop emails through its built-in email app, so you don't need a separate email marketing app like Klaviyo to run them.
5. Should I use a standalone wishlist app or an all-in-one app?
Use an all-in-one like Vitals if you also want reviews, upsells, and visitor replays, because buying those separately costs more, adds more dashboards, and slows your store with multiple scripts.