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Little Dresser
CUSTOMER STORY · BABY AND KIDS CLOTHING · NETHERLANDS

20 tools on. One subscription. Zero apps to add.

Little Dresser sells baby and children’s clothing from the Netherlands to parents across the UK and the US. 20 Vitals tools run the storefront, from the sale bar at the top of the page to the offer shoppers see after checkout.

Selling since July 2025 · Using Vitals since September 2025

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On Vitals since
Sep 2025
1 year in
Selling since July 2025
Catalogue
233
products, newborn to 3 years
Rompers to snowsuits, 20 product types
Traffic
~20k
sessions a month
UK and US shoppers, one script
Tools on
20
of the 40+ available
3 more queued to switch on
One bill
$29.99
a month, all 20 included
$0 extra for every tool on

11 of the tools, on the real storefront.

Four stops on a parent’s way to checkout, captured from littledresser.co in September 2026. The numbers mark what Vitals is running at each one.

littledresser.co
littledresser.co product page for the Baby Winter Jumpsuit, with the sale announcement bar, payment logos and trust badges
The same product page scrolled down: the customers also bought row, the Loved by Moms theme section and the sticky add to cart bar
The cart drawer with the free socks gift offer and the volume discount offer
The cart page with the high demand reservation notice and the recently viewed row

The playbook, app by app.

What each of the 20 tools does on littledresser.co. Every row ships with the one subscription.

Telling shoppers what’s on, before they scroll
Announcement BarsA sale bar across the top of every page. Two bars built: a seasonal sale message and a free-shipping bar.EVERY PAGE · EVERY SESSION
Product LabelsA “Trending” badge on the pieces that move fastest, so a first-time visitor sees what other parents are buying.10 PRODUCTS BADGED
Payment LogosCard and wallet logos under the add to cart button, headed “Secure Payment Options”.EVERY PRODUCT PAGE
Theme SectionsThe “Loved by Moms, Trusted by Families” block on every product page comes from a Vitals section template, with no developer involved.EVERY PRODUCT PAGE
Trust Seals and BadgesReassurance icons placed where the price is, without a separate app to maintain.
Selling more per visit
Upsell BuilderA volume discount for parents buying more than one piece, a free pair of socks as a gift, and a one-click offer after checkout.3 LIVE OFFERS
POST-PURCHASE ON
Related ProductsA “customers who bought this also bought” row on every product page that keeps browsing moving.EVERY PRODUCT PAGE
Sticky Add to CartKeeps the buy button on screen while a parent scrolls the size guide and the fabric details.PRODUCT PAGES
Cart DrawerA slide-out cart so shoppers keep browsing after adding a piece.
Recently ViewedBrings shoppers back to the outfits they already looked at.
Cart NoticeA short reservation message in the cart that nudges the checkout along.
Answering the questions that stop a purchase
Size ChartAge, height and weight per size on the product page. On baby clothing, size is the question that stops the order.
Currency ConverterThe store prices in GBP and sells to the UK and the US. Prices switch to the shopper’s own currency, picked by where they browse from.
Knowing what works
Visitor ReplaysRecordings of real shopper sessions on the storefront, next to per-app reporting.2,400+ SESSIONS
RECORDED / 90 DAYS
On because they cost nothing extra
Inactive Tab MessageThe browser tab reads “Hello, I’m waiting for you!” when a parent switches away, and brings them back.EVERY SESSION
Favicon Cart CountShows the cart count in the browser tab for shoppers who leave it open.
Hide Dynamic Checkout ButtonsOne add to cart button on the product page instead of three competing ones.
Content ProtectionStops casual copying of product imagery and copy.
Best Sellers ProtectionKeeps top sellers out of view of competitors scraping the catalogue.
Auto External LinksOutbound links open in a new tab, so the store is never the page that gets closed.
IN THEIR WORDS
“I did not know all these things were available. I knew Vitals did a lot, but I didn’t know it did all of those things. If it’s all in one app, in one integration, it makes it easier.”
Ramon · Little Dresser · Using Vitals since September 2025

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