Show Upsell Builder offers only in the Shopify Markets you choose

AUTHOR
ATAlexandru Toropu
SHIPPED
16 Sep 2026
TYPE
FEATURE

Every Upsell Builder offer can now run in all your Shopify Markets, only in the ones you pick, or everywhere except the ones you leave out.

What's new

In the offer editor, under Visibility, set Show offer in to All markets, Specific markets or All markets except. It works for every offer type, from volume discounts and bundles to gifts and spending goals.

Shoppers outside the markets you target do not see the offer anywhere on your store, and the discount does not apply at checkout either. The offer preview has a market picker that shows prices in that market's currency and in its default language.

How it works

Markets are matched on the shopper's country. Picking a parent market, such as Europe, includes every market inside it. To leave one country out, use All markets except. If a shopper's country cannot be told, the offer shows and the discount applies.

Existing offers are unchanged and keep showing in every market. Stores with a single market do not see the setting. If you see "Market targeting needs a permission update", approve the new permission in Shopify and your markets sync on their own.

Learn more in the Vitals Help Center.

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