The 11 Best Subscription Apps for Shopify [2026]
![The 11 Best Subscription Apps for Shopify [2026]](/assets/blog/best-shopify-subscription-apps/banner.avif)
Every time a customer runs out of something they buy often, you have to win the order again, and every time a competitor's ad reaches them first, you have to pay to win it back. A subscription app turns that reorder into a scheduled one, and it works since the customer already knows they'll need the product again.
Hundreds of Shopify apps sell subscriptions, and they share the same core features: subscribe and save, build-a-box, a customer portal, failed payment retries and cancellation flows. What separates them is how those features are split across plans, and how the price scales as your subscription revenue grows.
We ranked the 11 best subscription apps for Shopify by which plan includes each feature and what that plan costs at your monthly subscription revenue.
Why Subscription Programs Matter for Shopify Stores
A subscription changes what one customer is worth to your store, since every order after the first arrives without another ad or another visit. Here's what a subscription program adds:
- Repeat orders that bill on a schedule, with no new campaign needed to bring the customer back
- Predictable monthly revenue, so you can plan stock and ad spend against known orders
- Prepaid plans that collect several months of revenue up front
- A customer portal where subscribers skip, swap or pause instead of cancelling
- Failed payment retries that recover renewals a declined card would otherwise lose
What to Look for in a Recurring Orders App
Every subscription app bills customers on a repeating schedule, so the details decide how well it works on your store. Check for these eight things:
- A subscribe and save widget on the product page turns one-time buyers into subscribers at checkout.
- A self-serve customer portal lets subscribers skip, swap or pause without emailing you.
- Cancellation flows offer a discount or a pause before the subscriber leaves.
- Failed payment retries recover renewals when a card is declined.
- Build-a-box lets subscribers choose their own products, which lifts the value of each order.
- Prepaid plans collect several deliveries up front and improve your cash flow.
- Subscription analytics show churn, lifetime value and upcoming orders, so you can forecast stock.
- Migration support moves your existing subscribers over from another app without losing them.
Then check the fees. Most subscription apps charge a monthly plan plus a percentage of every subscription order, so what you pay depends on your subscription revenue as much as on the features.
Read: The 7 Best Shopify Apps to Increase AOV [2026]
The 11 Best Shopify Subscription Apps in 2026
Here's how the 11 apps compare on rating and price.
1. Loop
Best for: Subscription brands scaling retention with cancel flows and bundles
Rating: 5.0 (767 reviews) | Price: $0–399/mo | Free trial: 14 days
Loop Subscriptions App pairs subscription bundles and build-a-box with personalized cancel flows and a gamified customer portal. It's designed for fast-growing brands that want to keep subscribers longer as they scale.
Key Features
- Fixed and build-your-own subscription bundles
- One-click checkout links (with tracking)
- Personalized cancellation flows and offers
- Smart dunning with up to 15 payment retries
- Branded customer portal with upsells
- Gamified subscriber journeys and rewards on Pro
- Prepaid and gift subscriptions on Pro
- Team permissions, bulk actions and automated workflows
Pros
- 5.0 rating from 767 reviews
- Free plan with up to 50 active subscriptions
- Cancel flows and dunning on the Starter plan
- Dedicated CSM and 24/7 Slack support on Pro
Cons
- Free plan caps you at 50 active subscriptions
- Bundles, cancel flows and dunning start at $99/month plus 1% per transaction
- Prepaid, gift and multilingual subscriptions start at $399/month
- Not Built for Shopify
Pricing
2. Vitals
Best for: Subscription stores that want reviews, bundles and 40+ conversion apps next to their subscription app
Rating: 4.9 (2,954 reviews) | Price: From $29.99/mo | Free trial: 7 days
Vitals isn't a subscription app, and it doesn't bill recurring orders. It earns its place here as the app most subscription stores run next to one, with Product Reviews, bundles and email capture working on the same product pages your subscribe and save widget sits on.
Product Reviews builds the proof a shopper needs before committing to a recurring order, and Upsell Builder raises the value of one-time orders with bundles and volume discounts. Pop-ups and Email Marketing capture the visitors who aren't ready to subscribe yet, so you can follow up.
Vitals is also the only all-in-one app that offers these tools plus 40+ conversion apps (product reviews, bundles, upsells, pop-ups) in a single $29.99/mo subscription.
Key Features
- Product Reviews with photo and video reviews and review request emails
- Upsell Builder (bundles, volume discounts, BOGO, free gifts and add-ons)
- Pop-ups and Email Marketing (500 contacts included)
- Wishlist and Back in Stock alerts
- Cart Drawer and Sticky Add to Cart
- Visitor Recordings (1,000 page views a month included)
- AI Page Builder for product pages and ads
- Vitals MCP for store data in Claude and ChatGPT
Pros
- 40+ apps running on one store (e.g., Little Dresser runs 20 Vitals tools, from its sale bar to the offer after checkout, on one $29.99 subscription)
- Reviews, bundles and email capture on one plan
- Loads from one script, whatever else is on the page
- Built for Shopify, with a 4.9 rating from 2,954 reviews
Cons
- No free plan, with every app at $29.99/month
- No subscriptions or recurring billing, so it runs next to a subscription app
- Usage fees start after about $1,000/month in Vitals-attributed sales (from $10/month)
Pricing
Read: Best Shopify Customer Loyalty Program Apps in 2026
3. Subi
Best for: Subscriptions, memberships and loyalty in one app
Rating: 4.9 (921 reviews) | Price: $29–479/mo | Free trial: 7 days
Subi Subscriptions App runs subscribe and save plans, paid memberships and a loyalty program from one app. It's designed for stores that want recurring revenue and repeat-purchase rewards without a second app.
Key Features
- Subscribe and save widget that matches your theme
- Membership tiers with perks
- Loyalty points and rewards on the Subi plan
- Subscription boxes, bundles and mystery boxes
- Self-serve portal to skip, pause or cancel
- Prepaid subscriptions and minimum or maximum billings
- Failed payment retry and cancellation management tools
- Hands-on migration from another subscription app
Pros
- Built for Shopify, with a 4.9 rating from 921 reviews
- Unlimited subscriptions on every paid plan
- 3-month money-back guarantee on paid plans
- Yearly billing saves 17%
Cons
- No free plan, with paid plans from $29/month plus 1.6% per transaction
- Loyalty, cancel management and payment retry start at $119/month
- Advanced analytics and a dedicated CSM start at $479/month
Pricing
4. Joy
Best for: Done-for-you setup with 24/7 human support
Rating: 4.9 (457 reviews) | Price: $0–199/mo | Free trial: 14 days
Joy Subscriptions App builds your subscription setup to order, from the widget to the portal, and replies around the clock. It's designed for fast-scaling brands that want the app team to handle setup and migration.
Key Features
- Subscribe and save, subscription boxes and volume bundles
- Free subscription widget rebuild
- Self-serve portal to reschedule, skip, swap, pause or cancel
- Cancellation flows, win-back and perks
- Dunning with smart retry logic
- Churn, LTV and retention reports
- Inventory forecasting and mystery boxes on Professional
- Klaviyo, Shopify Flow and POS integrations
Pros
- Free plan with up to 50 active subscriptions and Klaviyo, Flow and POS
- 24/7 human support, with replies in under 2 minutes
- Built for Shopify, with a 4.9 rating from 457 reviews
- Free setup and migration by the Joy team
Cons
- Free plan caps you at 50 active subscriptions
- Bundles, cancel flows and dunning start at $49/month plus 0.75% per transaction
- Inventory forecasting and mystery boxes start at $199/month
Pricing
5. Stay AI
Best for: AI churn forecasting for large subscription programs
Rating: 4.9 (148 reviews) | Price: $499/mo | Free trial: 30 days
Stay AI Subscriptions App uses AI to forecast subscription revenue and flag subscribers at risk of churning. It's designed for large Shopify brands moving an established subscription program from another platform.
Key Features
- No-code customer portal with full design and copy control
- ExperienceEngine for promotions across the subscriber journey
- RetentionEngine for revenue forecasts and churn prevention
- Advanced analytics and proprietary AI
- A/B testing on retention offers
- Migration handled by a customer success team
Pros
- 30-day free trial
- 4.9 rating from 148 reviews
- One plan with every feature included
- Dedicated customer success managers
Cons
- One plan at $499/month
- 1% plus 19¢ on every transaction
- Not Built for Shopify
Pricing
6. Awtomic
Best for: Wine clubs and in-store subscriptions
Rating: 5.0 (35 reviews) | Price: $299/mo | Free trial: 14 days
Awtomic Subscriptions sells wine clubs, memberships and build-a-box bundles, with a POS integration for in-store sign-ups. It's designed for wineries, coffee roasters and specialty food brands that sell subscriptions online and in person.
Key Features
- Flexible schedules, prepaid plans and batch billing
- Build-a-box bundles
- Add-ons and upsells on subscription orders
- Passwordless customer portal
- POS integration for in-store sales
- Gift subscriptions and SMS
- Failed payment recovery and churn mitigation
- Bulk processing, APIs and headless support
Pros
- 5.0 rating from 35 reviews
- Gift subscriptions with a separate recipient portal
- APIs and headless commerce support on the listed plan
- Lower price with a yearly contract ($249/month)
Cons
- One listed plan at $299/month
- 1% on every order
- Enterprise pricing only by request
- Not Built for Shopify
Pricing
7. Casa
Best for: Custom-built subscription programs on any plan
Rating: 5.0 (149 reviews) | Price: $0–499/mo | Free trial: No
Casa Subscriptions & Bundles custom-builds your subscription program, from boxes to memberships, on whichever plan you're on. It's designed for stores that want the app team to build features around their catalog instead of a template.
Key Features
- One-time and recurring purchases with flexible frequencies
- Build-a-box, subscription boxes, bundles and memberships
- Free trials and tiered discounts
- Portal access by magic link to skip, swap, pause or cancel
- Payment recovery and a built-in retention system
- Payments, churn and retention in one dashboard
- Multi-language support
- 24/7 live chat with dedicated managers
Pros
- Free plan with unlimited subscriptions
- 5.0 rating from 149 reviews
- Built for Shopify
- Hand-held migration from other platforms
Cons
- Free plan charges 3.5% per transaction
- Custom widget design starts at $49.99/month plus 2.5%
- Custom feature builds start at $99.99/month plus 2%
- No free trial listed
Pricing
8. Smartrr
Best for: Subscriptions, loyalty and AI Klaviyo flows
Rating: 5.0 (70 reviews) | Price: From $99/mo | Free trial: 14 days
Smartrr Subscriptions App combines branded subscriptions with native loyalty rewards and AI-powered Klaviyo flows. It's designed for growing brands that run their subscriber marketing in Klaviyo.
Key Features
- Branded Shopify checkout and member portal
- Automated SMS and email notifications
- Dedicated subscription shipping profiles
- Prepaid and sequential subscriptions on Grow
- Loyalty rewards, referrals and memberships on Excel
- AI-powered Klaviyo flows for upsells and cross-sells
- Bundles and one-time upsells
- Smart retention survey and custom reporting
Pros
- 5.0 rating from 70 reviews
- Customer Success Manager from the Grow plan
- Loyalty and subscriptions in one app
- Praised in reviews for migrations from other platforms
Cons
- Paid plans start at $99/month plus 1% of subscriber GMV
- Prepaid subscriptions start at $299/month
- Loyalty and AI Klaviyo flows start at $499/month
- Not Built for Shopify
Pricing
9. Ongoing
Best for: Subscription bundles with BOGO and Buy X Get Y discounts
Rating: 5.0 (64 reviews) | Price: $49–299/mo | Free trial: 14 days
Ongoing Subscriptions App adds subscribe and save, build-a-box and BOGO discounts to subscription orders. It's designed for stores that want every feature on every plan and lower fees as they grow.
Key Features
- Pay-per-delivery and prepaid subscriptions
- Build-a-box and subscription bundles
- BOGO and Buy X Get Y automatic discounts
- Tiered discounts
- Self-serve portal to pause, skip or swap
- Automatic failed payment retries
- Analytics dashboard with forecasts
- Widget, portal and email customization
Pros
- 5.0 rating from 64 reviews
- Same features on every plan
- Transaction fee drops to 1% on Scale
- Live chat support
Cons
- Paid plans start at $49/month plus 3% and 20¢ per transaction
- 1% transaction fee starts at $299/month
- Not Built for Shopify
Pricing
10. Ego
Best for: Build-a-box subscriptions with no plan fee
Rating: 4.7 (21 reviews) | Price: Free | Free trial: No
Ego Subscriptions App supports pay-per-delivery and prepaid plans, with build-a-box bundles customers subscribe to. It's designed for stores that want to launch subscriptions without paying for a plan.
Key Features
- Flexible billing frequencies
- Pay-per-delivery and prepaid subscriptions
- Build-a-box bundles customers subscribe to
- Tiered discounts and custom shipping as retention incentives
- Subscription management portal
- Smart dunning and payment retries
- Upsells and automation tools
Pros
- Free, with no paid plan listed
- Built for Shopify
- Works with all themes and Shopify Checkout
- Human support
Cons
- 21 reviews, the fewest in this list
- No loyalty or membership features listed
- No analytics features listed
Pricing
11. Utterbond
Best for: Zero transaction fees on a low monthly plan
Rating: 4.7 (92 reviews) | Price: $0–49/mo | Free trial: 14 days
Utterbond Subscriptions App runs recurring, prepaid and pay-as-you-go plans with no transaction fees on its paid plans. It's designed for stores that want unlimited subscriptions for under $50 a month.
Key Features
- Recurring, prepaid and pay-as-you-go billing
- Subscribe and save and build-a-box bundles
- Portal to pause, skip, swap or cancel
- Dunning and automated billing recovery
- Tag-based subscription workflows
- Gift subscriptions and anchor billing on Growth
- Multi-currency and subscription API on Enterprise
- Hands-on migration support
Pros
- Free plan with unlimited subscriptions and orders
- 0% transaction fees on every paid plan
- Built for Shopify
- Yearly billing saves 20%
Cons
- Free plan charges 2% per subscription order
- Dunning management starts at $19/month
- Prepaid plans and build-a-box start at $29/month
- Subscription API starts at $49/month
Pricing
Read: The 7 Best Email Marketing Apps for Shopify in 2026
Conclusion
Subscriptions turn a single sale into a customer you bill on schedule for months. The right app makes it easy to start selling them, and the right retention setup keeps each subscriber paying long after the first order.
- If you want cancel flows, bundles and a gamified portal as your program scales, choose Loop Subscriptions App.
- If you already run a subscription app and want reviews, bundles and email capture on the same store, choose Vitals: Reviews, Bundles & 40+.
- If you want memberships and a loyalty program next to your subscriptions, choose Subi Subscriptions App on its Subi plan at $119/month.
- If you want the app team to rebuild your widget and answer within minutes, choose Joy Subscriptions App.
- If you want AI to forecast churn across a large subscriber base, choose Stay AI Subscriptions App at $499/month.
- If you run a wine club or sign up subscribers in store, choose Awtomic Subscriptions.
- If you want features custom-built around your catalog, choose Casa Subscriptions & Bundles on its Enterprise plan at $99.99/month.
- If you run subscriber marketing in Klaviyo and want AI-built flows, choose Smartrr Subscriptions App on its Excel plan from $499/month.
- If you want BOGO and Buy X Get Y discounts on subscription orders, choose Ongoing Subscriptions App.
- If you want to launch subscriptions without paying for a plan, choose Ego Subscriptions App.
- If you want to pay no transaction fees for under $50 a month, choose Utterbond Subscriptions App.
Install: Vitals
FAQs
1. What is the best subscription app for Shopify?
Loop Subscriptions App is the best subscription app for Shopify for most growing brands. It combines bundles, cancel flows, dunning and a branded portal, with a free plan for up to 50 active subscriptions. Utterbond Subscriptions App and Ego Subscriptions App suit smaller stores watching fees.
2. What does a subscription app do?
A subscription app bills a customer for the same products on a repeating schedule and creates each order automatically. The best ones add a self-serve portal, failed payment retries and cancellation flows, so subscribers stay longer.
3. Do subscription apps include upsells?
Not all of them. Loop Subscriptions App adds upsells to its customer portal from $99/month, and Awtomic Subscriptions adds add-ons to subscription orders. Vitals runs bundles and volume discounts on one-time orders next to any subscription app.
4. Can I let subscribers skip or pause an order?
Yes, and it matters. A subscriber who can skip or pause a delivery in the portal is less likely to cancel the whole subscription.
5. What's the difference between subscribe and save and a membership?
Subscribe and save ships the same product on a schedule at a discount. A membership charges a recurring fee for perks, such as member pricing or free shipping, whatever the customer orders. The best apps do both.