For Shopify brands, increasing repeat purchases is more profitable than constantly acquiring new customers, and as per McKinsey, a personalized customer loyalty program can lift revenue by 10-15%.
Shopify merchants have no shortage of loyalty apps promising to turn one-time buyers into repeat customers. Some spread key features across multiple plans, putting VIP tiers, Paid memberships, POS integration, and more advanced features behind higher-priced plans. Others include nearly everything from the start with a single flat-rate plan.
The same pricing logic applies to your conversion apps. Rather than paying for separate reviews, bundles, discounts, and popup apps, Vitals gives you 40+ conversion apps in a single subscription.
To help you pick the best app offering the most value for money, I compared seven Shopify customer loyalty program apps below on what each pricing tier actually offers, including points and rewards, VIP tiers, referrals, Shopify POS support, and B2B loyalty.
TL;DR
Love Loyalty offers the most value for money in this roundup.
- The $12/month Professional plan includes the essential features like reward points, Shopify POS support, 15+ storefront touchpoints, and 30+ integrations.
- The $79/month Growth plan adds paid memberships, VIP tiers, B2B loyalty segments, and Apple and Google Wallet passes.
- The $399/month Plus plan includes unlimited orders, checkout extensions, API access, and founder-led onboarding.
Why do Shopify stores need a customer loyalty program app?
A loyalty program app rewards customers for repeat purchases, referrals, and reviews, turning one-time buyers into a predictable source of repeat revenue.
Every app in this roundup runs on the same basic idea. A shopper can earn points on purchase and redeem them for discounts or free products. Most customer loyalty apps offer VIP tiers and referral rewards as well, and six of the seven include Shopify POS integration so points can be earned and redeemed in-store as well as online.
Customer loyalty program apps aren't limited to only larger stores. Five of the seven apps here have an entry tier priced for stores doing 500 orders a month or fewer, which covers most stores in their first year or two.
Conversion apps like Vitals include reviews, bundles, and upsells which converts a first-time visitor into a buyer. A customer loyalty program app keeps that buyer coming back, and that's what drives repeat purchase rate and customer lifetime value.
How we ranked the best Shopify customer loyalty program apps in 2026
We compared these seven apps holistically across their full plan lineup and weighed eight factors:
- Feature depth to price and order volume. Which app bundles which features, what it costs, and how many orders are included
- All-in-one vs standalone. Whether the app includes the complete loyalty feature like reward points, referrals, VIP tiers and paid memberships.
- Customer support. Live chat, 24/7 human support, dedicated onboarding, and priority or concierge support availability.
- Premium features at which tier. VIP tiers, referrals, memberships, and POS support are gated differently across every app, so where a feature unlocks matters as much as whether it exists.
- Pricing transparency. Flat-tier pricing vs usage-based or per-order fees, and whether higher-volume pricing requires a custom quote.
- Integrations. How many integrations are included per tier, and whether integrations are capped.
- Shopify POS support. Whether in-store point earning and redemption is included, and at which tier.
- B2B loyalty. Whether the app supports B2B or wholesale loyalty segments, and at which tier.
1. Love Loyalty
Love Loyalty is the best Shopify customer loyalty program app that combines points, VIP tiers, referrals, paid memberships, and Shopify POS support in one app.
Shopify App Store rating: 5.0 stars (339 reviews)
Best for: Shopify and Shopify Plus brands that want VIP tiers, paid memberships, PoS integration and B2B loyalty features available for only $79/mo for up to 2000 orders, and unlimited orders for only $399/mo
Pricing:
- Professional: $12/month, or $120/year (save 17%), for up to 500 monthly orders
- Growth: $79/month, or $708/year (save 25%), for up to 2,000 monthly orders, then $15 per additional 100 orders
- Plus: $399/month, or $3,588/year (save 25%), for unlimited orders
All three plans include a 14-day free trial.
Where it scores against our criteria:
- Feature depth to price and order volume: Shopify POS support is included from $12/month. VIP tiers, paid memberships, and B2B loyalty unlock at $79/month for 2,000 orders. The full feature set, including checkout extensions and API access, is available at $399/month for unlimited orders.
- Customer support: Live chat support is included from the entry plan. The $399/month plan adds founder-led onboarding and performance audits.
- All-in-one vs standalone: Standalone loyalty app; it doesn't bundle reviews or wishlist functionality.
- Premium features at which tier: VIP tiers, paid memberships, and B2B loyalty are gated to the $79/month Growth plan. Checkout extensions and API access are gated to the $399/month Plus plan.
- Pricing transparency: All three tiers are flat, published prices, with a per-order overage only on Growth once you pass 2,000 orders.
- Integrations: 30+ integrations, including Shopify Flow and Klaviyo, included from the entry plan.
- Shopify POS support: Included from $12/month, the lowest price point for POS support in this roundup.
- B2B loyalty: Available from $79/month, the lowest price point for B2B loyalty in this roundup.
Where it falls short: Paid memberships carry a 1.8% transaction fee once they're unlocked at Growth. Founder-led onboarding, checkout extensions, and API access all require moving up to the $399/month Plus plan.
2. Rivo
Rivo is a loyalty, rewards, and referrals app for Shopify stores.
Shopify App Store rating: 4.8 stars (1,330 reviews)
Best for: Stores that want Shopify POS support and 24/7 human support included at their entry-level plan, and don't need VIP tiers on day one.
Pricing:
- Essential: $15/month for up to 500 monthly orders
- Scale: $49/month, pay-as-you-go pricing that scales with order volume
- Plus: $499/month for up to 2,500 monthly orders, with custom pricing above that
Essential and Scale both include a 14-day free trial.
Where it scores against our criteria:
- Feature depth to price and order volume: The $15/month Essential plan covers 500 orders with POS integration and 24/7 support included. VIP tiers and points expiry require the $49/month Scale plan. The $499/month Plus plan includes 2,500 orders and adds a developer toolkit.
- Customer support: 24/7 human support is included from the entry plan; priority or concierge support is an add-on at the top tier.
- All-in-one vs standalone: Standalone loyalty and referrals app.
- Premium features at which tier: VIP tiers and points expiry unlock at the $49/month Scale plan. Checkout extensions and the developer toolkit require the $499/month Plus plan.
- Pricing transparency: Essential and Plus are flat, published prices. Scale is pay-as-you-go, and the exact scaling beyond the stated $49/month for 500 orders isn't published in full.
- Integrations: 2 integrations at Essential; custom integrations, including Klaviyo events, at Plus.
- Shopify POS support: Included from the $15/month entry plan, tied with Love Loyalty for the lowest price point for POS in this roundup.
- B2B loyalty: Not listed as a feature at any tier.
Where it falls short: No B2B loyalty, Paid membership feature at any price. The jump from Scale to Plus, $49 to $499 a month, is the largest single-tier price jump in this roundup.
3. Smile.io
Smile.io is a loyalty and rewards app for Shopify, and the most reviewed app in this roundup, with more reviews than the other six apps combined.
Shopify App Store rating: 4.9 stars (4,314 reviews)
Best for: Stores that weigh review volume heavily and are comfortable adding VIP tiers and checkout redemption later, once volume justifies the $199/month Growth plan.
Pricing:
- Essential: $15/month for up to 500 monthly orders
- Standard: $79/month for up to 1,000 monthly orders
- Growth: $199/month for up to 2,500 monthly orders, then $20 per additional 100 orders
- Plus: $999/month for up to 7,500 monthly orders, then $5 per additional 100 orders
- Enterprise: custom quote, with every feature unlocked
All published tiers include a 14-day free trial.
Where it scores against our criteria:
- Feature depth to price and order volume: The $15/month Essential plan covers 500 orders with core points functionality. VIP tiers, checkout redemption, and unlimited integrations unlock at $199/month. Data-export API access requires the $999/month Plus plan, which covers up to 7,500 orders. Beyond that, Enterprise is a custom quote with everything included.
- Customer support: Not specified in Smile.io's published plan details.
- All-in-one vs standalone: Standalone loyalty app.
- Premium features at which tier: VIP tiers, points expiry, the Loyalty Hub, and checkout redemption are gated to the $199/month Growth plan. API access for exporting data to a warehouse or BI tool requires the $999/month Plus plan.
- Pricing transparency: Four tiers are flat, published prices, with the per-order overage narrowing at each step, from $20 to $5 per 100 additional orders. Enterprise, the top tier, is a custom quote with no published price.
- Integrations: 1 integration at Essential, 2 at Standard, unlimited at Growth and above.
- Shopify POS support: Not listed as a feature at any published tier. Enterprise's feature list isn't published, so this can't be confirmed either way at that tier.
- B2B loyalty: Not listed as a feature at any tier.
Where it falls short: No Shopify POS or B2B loyalty at any published tier. Checkout-level redemption additionally requires a Shopify Plus store. The jump from Growth to Plus, $199 to $999 a month, is the steepest single-tier jump in this roundup, and anything past Plus requires a custom Enterprise quote with no published price.
4. LoyaltyLion
LoyaltyLion is a loyalty and rewards app for Shopify.
Shopify App Store rating: 4.5 stars (513 reviews)
Best for: Stores that want dedicated onboarding and live support included at every tier, and don't need VIP tiers until they're ready to request a custom quote.
Pricing: LoyaltyLion's published Classic plan is $199/month for up to 500 monthly orders. Its Advanced and Plus plans are both custom-quoted, with no published starting price.
Where it scores against our criteria:
- Feature depth to price and order volume: The $199/month Classic plan includes only 500 orders with a branded loyalty page, pre-built earning rules, Klaviyo integration, and single-location Shopify POS. VIP tiers, multi-location POS, and multilingual support require the custom-quoted Advanced plan. A further Plus plan, also custom-quoted, adds AI-recommended rewards and automated flows.
- Customer support: A dedicated onboarding specialist and live chat and email support are included at every tier, including Classic.
- All-in-one vs standalone: Standalone loyalty app.
- Premium features at which tier: VIP tiers are introduced at the Advanced plan, which has no published price and requires contacting LoyaltyLion for a quote.
- Pricing transparency: Classic is a published flat price. Advanced and Plus are both custom quotes with no published starting price, the least transparent pricing structure in this roundup.
- Integrations: Unlimited integrations, including pre-built Klaviyo loyalty flows, across all tiers.
- Shopify POS support. Included from Classic, but limited to a single location; multiple locations require Advanced or Plus.
- B2B loyalty: Not listed as a feature at any tier.
Where it falls short: VIP tiers aren't included in the published $199/month Classic plan. They require the Advanced tier, which has no published price and needs a custom quote. It also carries the lowest rating in this roundup at 4.5.
5. Yotpo Loyalty Rewards
Yotpo Loyalty Rewards is a loyalty and rewards app for Shopify.
Shopify App Store rating: 4.7 stars (937 reviews)
Best for: Stores that want checkout-level point redemption without needing Shopify Plus, and are comfortable with usage-based pricing once they scale past 500 orders a month.
Pricing: Yotpo publishes a single Pro tier at $199/month, which includes up to 500 monthly orders. Beyond that, pricing moves to $0.20 per additional order. Stores above 5,000 monthly orders, or that want advanced features, need a custom quote.
Where it scores against our criteria:
- Feature depth to price and order volume: The single published Pro plan is $199/month for up to 500 orders, covering a rewards page, additional ways to earn, checkout redemption, and webhooks. Beyond 500 orders, pricing moves to $0.08–$0.20 per order, and stores above 5,000 orders or wanting advanced features need a custom quote.
- Customer support: Not specified in Yotpo's published plan details.
- All-in-one vs standalone: Standalone loyalty app.
- Premium features at which tier: Everything published is included in the single Pro plan; anything beyond that requires a custom quote with no listed starting price.
- Pricing transparency: The $199/month base is published, but the per-order overage is a range rather than a fixed rate, and pricing for higher volumes or advanced features isn't published at all.
- Integrations: Additional integrations, including Recharge, are included, though the total number isn't specified.
- Shopify POS support: Not listed as a feature in Yotpo's published plan details.
- B2B loyalty: Not listed as a feature at any tier.
Where it falls short: No Shopify POS or B2B loyalty listed at any tier. The per-order fee is a range rather than a fixed number, and anything beyond the base plan requires a custom quote with no published starting price.
6. Growave
Growave is a retention platform for Shopify that bundles loyalty, wishlist, reviews, and referrals into one app.
Shopify App Store rating: 4.8 stars (1,239 reviews)
Best for: Stores that want to consolidate into one subscription.
Pricing:
- Entry: $15/month for up to 500 monthly orders, then $20 per additional 100 orders
- Growth: $199/month for up to 1,500 monthly orders, then $15 per additional 100 orders
- Plus: $499/month for up to 3,000 monthly orders, then $10 per additional 100 orders
Where it scores against our criteria:
- Feature depth to price and order volume: The $15/month Entry plan covers 500 orders with advanced rewards, referrals, and Shopify POS. VIP tiers and store credit unlock at $199/month for 1,500 orders. Checkout extensions, headless API access, and B2B loyalty require the $499/month Plus plan.
- Customer support:24/7 email support at Entry, expanding to email and chat at Growth, and email, live chat, and phone plus a dedicated customer success manager at Plus.
- All-in-one vs standalone: The only app in this roundup that bundles loyalty with wishlist, reviews, and referrals in one subscription.
- Premium features at which tier: VIP tiers and store credit unlock at $199/month. Checkout extensions, headless API and SDK access, and B2B loyalty all require the $499/month Plus plan.
- Pricing transparency: All three tiers are flat, published prices, and the per-order overage decreases at each tier, from $20 to $15 to $10 per 100 additional orders.
- Integrations: Starts with 1 integration at Entry, scaling to unlimited integrations at the $499/month Plus plan.
- Shopify POS support: Included from the $15/month Entry plan, with an enhanced Loyalty QR feature added at Growth.
- B2B loyalty: Available, but only at the $499/month Plus plan. Love Loyalty is the only other app in this roundup with B2B loyalty, priced far lower at $79/month.
Where it falls short: VIP tiers and store credit require the $199/month Growth plan, and B2B loyalty requires the top-tier $499/month Plus plan, the most expensive B2B gate of any app in this comparison.
7. Nector
Nector is a loyalty and rewards app for Shopify that also includes product reviews. It has the smallest review base in this roundup.
Shopify App Store rating: 4.8 stars (89 reviews)
Best for: Early-stage stores that want product reviews bundled with loyalty from day one and don't need VIP tiers or Shopify POS until they're at higher order volumes.
Pricing:
- Starter: $49/month for up to 1,000 monthly orders, then $15 per additional 100 orders, with a 7-day free trial
- Growth: $179/month for up to 4,000 monthly orders, then $10 per additional 100 orders
- Premium: $349/month for up to 12,000 monthly orders, then $5 per additional 100 orders
- Enterprise: custom quote, with every feature unlocked
Where it scores against our criteria:
- Feature depth to price and order volume: The $49/month Starter plan covers 1,000 orders with birthday rewards, product reviews, and review summarization. Shopify POS integration requires the $179/month Growth plan. VIP tiers require the $349/month Premium plan, covering 12,000 orders.
- Customer support: Priority support is named specifically as a Premium-tier feature; support isn't broken out separately at Starter or Growth.
- All-in-one vs standalone: Bundles product reviews with loyalty, a narrower bundle than Growave's four-way combination of loyalty, wishlist, reviews, and referrals.
- Premium features at which tier: Shopify POS unlocks at $179/month. VIP tiers and tier expiry unlock at $349/month, the highest price point required for VIP tiers among the tiered apps in this roundup.
- Pricing transparency: All three tiers are flat, published prices, with the per-order overage decreasing at each tier, from $15 to $10 to $5 per 100 additional orders.
- Integrations: 1 integration at Starter, 3 at Growth, unlimited at Premium.
- Shopify POS support: Not included at the $49/month Starter plan; it requires moving up to the $179/month Growth plan.
- B2B loyalty: Not listed as a feature at any tier.
Where it falls short: VIP tiers don't appear until the $349/month Premium plan, the highest price point of any app in this roundup for that feature. Review count is also the smallest in this comparison at 89, and its 7-day free trial is shorter than the 14-day trials other apps here offer.
Final thoughts
Love Loyalty comes out as the strongest overall pick in this roundup. Love Loyalty offers you a complete points program, VIP tiers, paid memberships, Shopify POS integration, B2B loyalty, In-cart redemption, checkout extensions, Klaviyo integration at just $79/mo for up to 2000 orders and unlocks unlimited orders for only $399/mo.
For everything beyond loyalty, Vitals, all in one app for Shopify, offers reviews, bundles, upsells, popups, and 40+ conversion apps in one lightweight Shopify app with a single subscription on only $29.99/mo.
Frequently asked questions
1. What is the best Shopify customer loyalty program app?
Love Loyalty is the best Shopify customer loyalty program app. It offers the broadest feature set across its plan lineup, including B2B loyalty and Shopify POS support from its lowest tier, and it consistently ranks among the best Shopify loyalty apps to boost revenue.
2. How much does a Shopify loyalty app cost?
Shopify loyalty apps in this roundup range from $12 a month at the low end to $999 or more a month at the high end, depending on order volume and feature depth. Most also charge a per-order fee once a store exceeds its plan's order cap, and two apps, LoyaltyLion and Yotpo, require a custom quote once you need features or volume beyond their published tier.
3. Do Shopify loyalty apps work with Shopify POS?
Most do. Five of the seven apps compared here include Shopify POS support for in-store point earning and redemption, though the tier it's included at varies by app. Smile.io and Yotpo don't offer Shopify POS at any tier.
4. Do you need Shopify POS on day one?
Love Loyalty and Rivo both include it from their entry plan; Smile.io and Yotpo don't offer it at any tier, and Nector doesn't include it until its $179/month Growth plan.
5. Is a paid membership program part of your roadmap?
Only Love Loyalty offers native paid memberships, and starting from its $79/month plan which also includes referrals, and VIP tiers.